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Ask The Expert: Closing the Last Mile Turning Alcohol Demand into Retail Sales

June 11 @ 1:00 pm - 2:00 pm

Ask The Expert: Closing the Last Mile Turning Alcohol Demand into Retail Sales
Date:  June 11, 2026, 1-2:00 pm EST

About

Alcohol marketing is at a turning point. Consumers are drinking differently, shopping differently, and engaging with brands in ways that don’t align with traditional playbooks. Moderation trends — including the rise of mixed consumption behaviors like “zebra striping” — are shifting category preferences, and broken consumer journeys are making it harder to reach and convert today’s consumer.

 

Join Inmar for a data-driven session that gets to the heart of what’s changing and what brands need to do next. We’ll break down the most important consumer shifts impacting alcohol today — and where outdated strategies are quietly costing brands growth.

 

You’ll walk away with:

  • A clear view of the trends reshaping alcohol consumption and purchase behavior
  • A better understanding of where legacy strategies are falling short — and why
  • Actionable ways to better reach consumers to drive stronger engagement and sales

 

Join us to learn how to adapt faster, connect the path from intent to purchase, and show up where it matters most in the moments that drive real decisions.

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