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DTSTART;TZID=America/New_York:20250731T130000
DTEND;TZID=America/New_York:20250731T140000
DTSTAMP:20260513T142634
CREATED:20250624T191132Z
LAST-MODIFIED:20250905T160220Z
UID:10000458-1753966800-1753970400@distilledspirits.org
SUMMARY:Ask the Expert Series: The Future of Alcohol Marketing: Engage Shoppers in a Changing Economy
DESCRIPTION:Ask The Expert Series: The Future of Alcohol Marketing: Engage Shoppers in a Changing Economy \nDate: July 31\, 2025\, 1-2pm EST \nAbout \nToday’s adult beverage shopper is navigating economic challenges\, changing preferences and purchase habits\, and a flood of brand choices. In this environment\, brands across beer\, wine\, and spirits need smarter ways to engage\, convert\, and retain their audience. \nThis session will explore how media and incentives can work together to drive measurable impact\, grounded in new adult beverage shopper survey findings and grocery data. We’ll spotlight opportunities for activation across generational cohorts\, purchase occasions\, and in-store vs. digital touchpoints. \nYou’ll learn:\n– How economic pressures are shaping alcohol baskets and brand loyalty\n– How today’s media strategies and smarter segmentation are influencing shoppers in real time\n– Real world examples of how incentives drive conversion \nJoin Inmar and Mark Anthony Brands as we delve into the challenges facing the industry and what you can do today to drive shopper loyalty in 2025 and beyond.
URL:https://distilledspirits.org/event/ask-the-expert-series-the-future-of-alcohol-marketing-engage-shoppers-in-a-changing-economy/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250717T130000
DTEND;TZID=America/New_York:20250717T140000
DTSTAMP:20260513T142634
CREATED:20250703T160336Z
LAST-MODIFIED:20250721T140647Z
UID:10000460-1752757200-1752760800@distilledspirits.org
SUMMARY:Ask the Expert Series: Leveraging Awards and Feedback to Build a Standout Spirits Brand
DESCRIPTION:Ask The Expert Series: Leveraging Awards and Feedback to Build a Standout Spirits Brand\nDate: July 17\, 2025\, 1-2pm EST \nAbout \nIn today’s dynamic spirits landscape\, credibility is everything. Whether you’re launching your first product\, scaling regionally\, or expanding a legacy portfolio\, third-party validation can be one of the most effective tools to cut through the noise. In this session\, we will share how brands at every stage can strategically use awards\, accolades\, and expert feedback to drive growth. From early-stage positioning to sales enablement and long-term brand storytelling\, you’ll learn how to turn recognition into real results. Perfect for founders\, brand managers\, and marketers\, this session goes beyond medals on a shelf — it’s about unlocking credibility\, confidence\, and momentum in a crowded market. \n 
URL:https://distilledspirits.org/event/ask-the-expert-series-leveraging-awards-and-feedback-to-build-a-standout-spirits-brand/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250625T130000
DTEND;TZID=America/New_York:20250625T140000
DTSTAMP:20260513T142634
CREATED:20250618T145052Z
LAST-MODIFIED:20250627T140858Z
UID:10000457-1750856400-1750860000@distilledspirits.org
SUMMARY:(WEBINAR) Barreled\, Bottled\, and Corked: Unpacking How Tariffs Impact the Spirits Supply Chain
DESCRIPTION:Join us for a webinar where industry leaders unpack the far-reaching impact of tariffs on the essential inputs and components of distilled spirits production\, from barrels and glass bottles to corks and closures. This session will explore how tariffs impact costs\, supply chain dynamics\, and long-term planning for suppliers across the spirits industry. \nPanelists:\nChristine LoCascio\, Chief of Policy\, Strategy & Membership\, DISCUS \nRob Maron\, Senior Vice President\, International Trade Policy and Market Access\, DISCUS \nPatrick Spencer\, Executive Director Natural Cork Council \nBryan Vickers\, Consultant to the Glass Packaging Institute (GPI) \nMelissa Zoeller\, Executive Director\, Associated Cooperage Industries of America\, Inc.
URL:https://distilledspirits.org/event/webinar-barreled-bottled-and-corked-unpacking-how-tariffs-impact-the-spirits-supply-chain/
LOCATION:https://www.youtube.com/watch?v=kJfLAw0_uq0
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250529T130000
DTEND;TZID=America/New_York:20250529T140000
DTSTAMP:20260513T142634
CREATED:20250528T175758Z
LAST-MODIFIED:20250612T163734Z
UID:10000456-1748523600-1748527200@distilledspirits.org
SUMMARY:Ask the Expert Series: Tips and Tools on Navigating Distributor Relationships
DESCRIPTION:Ask The Expert Series: Tips and Tools on Navigating Distributor Relationships\nDate: May 29\, 2025\, 1-2pm EST \nAbout\n\nEntering into the Spirits Industry comes with a lot of challenges and opportunities as you also enter the US’ famous Three-Tier System. As a distiller and supplier\, what should you be looking out for as you enter your first distributor relationship and what can you look out for in your existing relationships to give you a chance to grow and expand. Val Haber of GrayRobinson gives a breakdown of the latest in distributor agreements\, franchise laws\, and how to protect your brand.
URL:https://distilledspirits.org/event/ask-the-expert-series-tips-and-tools-on-navigating-distributor-relationships/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250522T130000
DTEND;TZID=America/New_York:20250522T140000
DTSTAMP:20260513T142634
CREATED:20250509T162859Z
LAST-MODIFIED:20250612T163550Z
UID:10000455-1747918800-1747922400@distilledspirits.org
SUMMARY:Ask the Expert Series: Resilience & Revenue: Why E-Commerce Remains a Growth Engine for Bev-Alc Brands Amid Industry Headwinds
DESCRIPTION:Ask The Expert Series: Resilience & Revenue: Why E-Commerce Remains a Growth Engine for Bev-Alc Brands Amid Industry Headwinds\nDate: May 22\, 2025\, 1-2pm EST \nAbout\n\nWith traditional retail channels under pressure\, digital remains a powerful growth lever for beverage alcohol brands. This webinar will explore how leading companies are adapting to shifting consumer behaviors\, leveraging data\, and building brand equity online. From DTC strategies to third-party marketplaces and omnichannel activations\, learn what’s working now—and what’s next—for winning in the e-commerce space.
URL:https://distilledspirits.org/event/ask-the-expert-series-resilience-revenue-why-e-commerce-remains-a-growth-engine-for-bev-alc-brands-amid-industry-headwinds/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250515T130000
DTEND;TZID=America/New_York:20250515T140000
DTSTAMP:20260513T142634
CREATED:20250509T162522Z
LAST-MODIFIED:20250910T170228Z
UID:10000454-1747314000-1747317600@distilledspirits.org
SUMMARY:Ask the Expert Series: Beyond Tequila – Innovations and Opportunities with Agave
DESCRIPTION:Ask The Expert Series: Beyond Tequila – Innovations and Opportunities with Agave\nDate: May 15\, 2025\, 1-2pm EST \nAbout\n\nWith looming tariffs and uncertainty around international trade\, what are American distillers and producers doing to utilize agave in their spirits? And how can US-based producers take advantage of the current market for their own benefit? Hear from experts in the agave spirits industry as well as a craft producer putting agave to work in a distinctly American product – bourbon.
URL:https://distilledspirits.org/event/ask-the-expert-series-beyond-tequila-innovations-and-opportunities-with-agave/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250430T130000
DTEND;TZID=America/New_York:20250430T140000
DTSTAMP:20260513T142634
CREATED:20250424T132310Z
LAST-MODIFIED:20250903T191103Z
UID:10000452-1746018000-1746021600@distilledspirits.org
SUMMARY:(WEBINAR) Pouring Over Spirits Tariffs: The Ripple Effect on U.S. Hospitality Sectors
DESCRIPTION:Join us for a webinar where industry experts will delve into the impact of tariffs on the distilled spirits and hospitality sectors. We will explore why spirits are unique\, how tariffs and the threat of tariffs are reshaping business operations and market dynamics\, and how you can help support your favorite local restaurant or bar. \nPanelists:\nChristine LoCascio\, Chief of Policy\, Strategy & Membership\, DISCUS \nRob Maron\, Senior Vice President\, International Trade Policy and Market Access\, DISCUS \nSean Kennedy\, Executive Vice President\, Public Affairs\, National Restaurant Association \nBo Shuff\, Executive Director\, United States Bartenders’ Guild of America \nBlair Ault\, President\, Houston Chapter of the US Bartenders’ Guild\nNational Brand Ambassador\, Milam & Greene Whiskey
URL:https://distilledspirits.org/event/webinar-pouring-over-spirits-tariffs-the-ripple-effect-on-u-s-hospitality-sectors/
ATTACH;FMTTYPE=image/jpeg:https://distilledspirits.org/wp-content/uploads/2025/04/DS_Social_Webinar_Tariffs_2025_Banner.jpg
LOCATION:https://www.youtube.com/watch?v=RxYZzJtV1Hk&pp=0gcJCcYJAYcqIYzv
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250414T130000
DTEND;TZID=America/New_York:20250414T140000
DTSTAMP:20260513T142634
CREATED:20250424T192453Z
LAST-MODIFIED:20250424T192453Z
UID:10000453-1744635600-1744639200@distilledspirits.org
SUMMARY:Ask the Expert Series: Mastering Spirits
DESCRIPTION:Ask The Expert Series: Mastering Spirits\nDate: April 14\, 2025\, 1-2pm EST \nAbout\n\nJoin us for an insightful panel discussion on the benefits of a WSET qualification\, where industry experts will explore how these credentials can enhance professional growth\, deepen product knowledge\, and elevate career opportunities in the spirits sector. Discover the value of WSET education in fostering excellence and innovation within the industry.
URL:https://distilledspirits.org/event/ask-the-expert-series-mastering-spirits/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250226T130000
DTEND;TZID=America/New_York:20250226T140000
DTSTAMP:20260513T142634
CREATED:20250214T171524Z
LAST-MODIFIED:20250227T035752Z
UID:10000451-1740574800-1740578400@distilledspirits.org
SUMMARY:Ask the Expert Series: Tips to Demand-Forecast & Plan for 2025
DESCRIPTION:Ask The Expert Series: Tips to Demand-Forecast & Plan for 2025\nDate: February 26\, 2025\, 1-2pm EST \nAbout\n\nMHW BrandArc’s Ian Perez advises on how to best forecast\, demand-plan\, and manage production cycles and inventory levels for the year ahead\, for both small and large craft distilleries\, as well as brands who contract distilleries. Ian will discuss the importance of leveraging both relationships and analytical reporting in equal parts!
URL:https://distilledspirits.org/event/ask-the-expert-series-tips-to-demand-forecast-plan-for-2025/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250220T130000
DTEND;TZID=America/New_York:20250220T140000
DTSTAMP:20260513T142634
CREATED:20250214T171242Z
LAST-MODIFIED:20250224T143520Z
UID:10000450-1740056400-1740060000@distilledspirits.org
SUMMARY:Ask the Expert Series: Tariffs on the Horizon?
DESCRIPTION:Ask The Expert Series: Tariffs on the Horizon?\nDate: February 2o\, 2025\, 1-2pm EST \nAbout\n\nThe Distilled Spirits Council of the United States and Wine and Spirits Shippers Association will discuss the status of potential tariffs facing the spirits industry\, how you can make your voice heard\, and how companies can best prepare for possible changes coming down the pike.
URL:https://distilledspirits.org/event/ask-the-expert-series-tariffs-on-the-horizon/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241202T120000
DTEND;TZID=America/New_York:20241202T130000
DTSTAMP:20260513T142634
CREATED:20241017T181342Z
LAST-MODIFIED:20241210T163028Z
UID:10000446-1733140800-1733144400@distilledspirits.org
SUMMARY:Ask The Expert Series: How Innovations in Packaging Can Drive Brand Growth
DESCRIPTION:Ask The Expert Series: How Innovations in Packaging Can Drive Brand Growth\nDate: December 2\, 2024\, 12-1pm EST \nAbout\n\nJoin us for an engaging and insightful webinar that explores how innovations in packaging play a crucial role in driving brand growth. You’ll gain valuable insights into how sustainable materials\, cutting-edge technologies\, and creative design can not only improve functionality but also tell a compelling brand story\, elevate the customer experience\, and set your brand apart in a competitive landscape. By the end of the webinar\, you’ll leave equipped with actionable strategies to leverage innovations in packaging as a powerful catalyst for your brand’s growth and success.
URL:https://distilledspirits.org/event/ask-the-expert-series-with-strategic-sourcing-hub/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241121T120000
DTEND;TZID=America/New_York:20241121T130000
DTSTAMP:20260513T142634
CREATED:20241121T213230Z
LAST-MODIFIED:20241205T203829Z
UID:10000448-1732190400-1732194000@distilledspirits.org
SUMMARY:Ask The Expert Series: How to Build A Sales Process To Grow and Get New Distribution
DESCRIPTION:Ask The Expert Series: How to Build A Sales Process To Grow and Get New Distribution\nDate: November 21\, 2024\, 12-1pm EST \nAbout\n\nIn this presentation\, Sid Patel\, CEO of Beverage Trade Network\, goes into detail on how to build a sales process to acquire new distribution and to grow current distribution\, what metrics to follow\, and how to have a systematic approach to growing new markets. This is followed by a live Q&A session.
URL:https://distilledspirits.org/event/ask-the-expert-series-how-to-build-a-sales-process-to-grow-and-get-new-distribution/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241115T120000
DTEND;TZID=America/New_York:20241115T130000
DTSTAMP:20260513T142634
CREATED:20241017T181206Z
LAST-MODIFIED:20241121T200655Z
UID:10000445-1731672000-1731675600@distilledspirits.org
SUMMARY:Ask The Expert Series: Choosing the Distribution Network That's Right for You
DESCRIPTION:Ask The Expert Series: Choosing the Distribution Network That’s Right for You\nDate: November 15\, 2024\, 12-1pm EST \nAbout\n\nWhether you’re just starting out or looking to refine your existing distribution strategy\, this webinar will equip you with the knowledge to make informed decisions about your future distribution partner. We’ll explain the most common distribution models in the U.S.\, the benefits and challenges for each\, and answer questions on how to get the most of your distribution partnership.
URL:https://distilledspirits.org/event/ask-the-expert-series-with-park-street/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241106T120000
DTEND;TZID=America/New_York:20241106T130000
DTSTAMP:20260513T142634
CREATED:20241017T201647Z
LAST-MODIFIED:20241203T185814Z
UID:10000447-1730894400-1730898000@distilledspirits.org
SUMMARY:Ask The Expert Series: The Future of Barrels
DESCRIPTION:Ask The Expert Series: The Future of Barrels\nDate: November 6\, 2024\, 12-1pm EST \nAbout\n\nIn 2024\, barrel innovations continue to drive the spirits industry forward\, with advancements focusing on sustainability\, flavor enhancement\, and efficiency in aging processes. Companies like Devil’s Cask are leading the charge with innovations such as Eco-Barrel\, which incorporates up to 50% upcycled sustainable wood\, setting new standards for quality and environmental responsibility in the global barrel market. Devil’s Cask also won the DISCUS 2024 Innovation Showcase Award.
URL:https://distilledspirits.org/event/ask-the-expert-series-with-devils-cask/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241031T120000
DTEND;TZID=America/New_York:20241031T130000
DTSTAMP:20260513T142634
CREATED:20241011T180834Z
LAST-MODIFIED:20241119T051025Z
UID:10000444-1730376000-1730379600@distilledspirits.org
SUMMARY:Ask The Expert Series: The Science of Flavor Balancing: Unlocking New Possibilities for Distilleries and Beverage Alcohol
DESCRIPTION:Ask The Expert Series: The Science of Flavor Balancing: Unlocking New Possibilities for Distilleries and Beverage Alcohol \nDate: October 31\, 2024\, 12-1pm EST \nAbout\n\nEver wondered how different flavors are achieved in products and what are the hottest flavor trends in alcoholic beverages? And can you do anything about flavors that are just…off? In this webinar\, Matt Rubin\, Founder & CEO\, of True Essence Foods\, will explain the science behind flavoring and some of the most beloved flavors out there. Rubin will also share what True Essence is hearing from customers and consumers about the flavors and taste profiles they’re craving. He will highlight various tools and particularly Flavor Balancing equipment\, and how this tool is available to beverage alcohol innovators to address off-flavors\, enhance blending\, and drive sustainability and productivity. \n;
URL:https://distilledspirits.org/event/ask-the-expert-series-the-science-of-flavor-balancing-unlocking-new-possibilities-for-distilleries-and-beverage-alcohol/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241007T120000
DTEND;TZID=America/New_York:20241007T130000
DTSTAMP:20260513T142634
CREATED:20241009T182240Z
LAST-MODIFIED:20241009T182240Z
UID:10000443-1728302400-1728306000@distilledspirits.org
SUMMARY:Ask The Expert Series: The Rise of Agave Spirits…Connecting Cultures\, Connecting People
DESCRIPTION:Ask The Expert Series: The Rise of Agave Spirits…Connecting Cultures\, Connecting People\nDate: October 7\, 2024\, 12-1pm EST \nAbout\n\nAgave-derived spirits are a fast-growing favorite among U.S. consumers. Produced in Mexico\, these products highlight some of the best of Mexico’s heritage and craftsmanship…and help connect consumers to Hispanic culture. Learn about agave spirits beyond tequila and mezcal! Erlinda A. Doherty of Vinicola Consulting will share the breadth of agave spirits\, sector economic data\, consumer interests and preferences\, and the growth opportunities and challenges in the sector.
URL:https://distilledspirits.org/event/ask-the-expert-series-the-rise-of-agave-spiritsconnecting-cultures-connecting-people/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240918T120000
DTEND;TZID=America/New_York:20240918T130000
DTSTAMP:20260513T142634
CREATED:20240909T203257Z
LAST-MODIFIED:20240924T180251Z
UID:10000432-1726660800-1726664400@distilledspirits.org
SUMMARY:Ask The Expert Series: Assisting Small Business with Export Development: the State Trade Expansion Program (STEP)
DESCRIPTION:Ask The Expert Series: Assisting Small Business with Export Development: the State Trade Expansion Program (STEP)\nDate: September 18\, 2024\, 12-1pm EST \nAbout\n\nDid you know that the Small Business Administration STEP program helps small businesses get grants and find customers in the international marketplace? Join Shadetra Robinson\, National Director of the STEP Office of International Trade\, as she shares insights including: \n– About STEP and the benefits that small businesses can use \n– How STEP provides access to a variety of support to go international \n– What U.S. states have the grant \n– Requirements needed by small businesses \nAnd\, if you’re not ready for the STEP program\, learn other SBA resources that small businesses can take advantage of.
URL:https://distilledspirits.org/event/ask-the-expert-series-unveiling-trends-in-the-us-liquor-market/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240911T120000
DTEND;TZID=America/New_York:20240911T130000
DTSTAMP:20260513T142634
CREATED:20240917T200750Z
LAST-MODIFIED:20240917T200807Z
UID:10000442-1726056000-1726059600@distilledspirits.org
SUMMARY:Ask The Expert Series: Unveiling Trends in the US Liquor Market
DESCRIPTION:Ask The Expert Series: Unveiling Trends in the US Liquor Market\nDate: September 11\, 2024\, 12-1pm EST \nAbout\n\nDelve into the newly expanded US Liquor Open State Channel with NielsenIQ (NIQ) as they showcase the latest trends and consumer preferences. Join NIQ BevAl experts Jon Berg and Kaleigh Theriault as they share insights and future outlook of the drivers shaping the dynamic Liquor channel market across the Beverage Alcohol industry.
URL:https://distilledspirits.org/event/19438/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240820T130000
DTEND;TZID=America/New_York:20240820T140000
DTSTAMP:20260513T142634
CREATED:20240905T141946Z
LAST-MODIFIED:20240905T142538Z
UID:10000430-1724158800-1724162400@distilledspirits.org
SUMMARY:Ask The Expert Series: DTC E-Commerce Strategies to Scale Sales
DESCRIPTION:Ask The Expert Series: DTC E-Commerce Strategies to Scale Sales\nDate: August 20\, 2024\, 1-2pm EST \nAbout\n\nReady to elevate your beverage alcohol brand to the next level? Join us as we dive into strategies to stand out in today’s crowded market and cultivating brand loyalty online. \nSpeakeasy Co. co-founders\, Josh Jacobs and Michael Bowen\, will share tips to unlock the power of direct-to-consumer (DTC) ecommerce. Learn how leveraging this dynamic sales channel can transform your brand\, offering your most devoted fans unparalleled product experiences that traditional sales channels simply can’t match. \nDon’t miss this opportunity to gain a competitive edge and revolutionize your brand’s approach to sales.
URL:https://distilledspirits.org/event/ask-the-expert-series-dtc-e-commerce-strategies-to-scale-sales/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240815T120000
DTEND;TZID=America/New_York:20240815T130000
DTSTAMP:20260513T142634
CREATED:20240909T202455Z
LAST-MODIFIED:20240917T180443Z
UID:10000431-1723723200-1723726800@distilledspirits.org
SUMMARY:Ask The Expert Series: Consumer Trends in BevAlc – On and Off Prem
DESCRIPTION:Ask The Expert Series: Consumer Trends in BevAlc – On and Off Prem\nDate: August 15\, 2024\, 12-1pm EST \nAbout\n\nJoin Thomas Paulson\, Director of Research and Business Development\, Placer.ai.\, for a deep dive on consumer trends around on and off premise sales. Paulson will compare trends from summer and fall 2023 to what we saw in summer 2024 and what these trends might mean going into this fall. \nPlacer is an analytics company that measures and dimensionalizes the sales funnel. It has large customer sets across Retail\, Consumer Packaged Goods\, Leisure & Hospitality\, and Events. Placer’s data product is the location of millions of mobile phone locations moving around the U.S. that are overlaid on top of every major POI—retailer\, restaurant\, shopping centers\, movie theaters\, resort\, music arena\, etc. \n 
URL:https://distilledspirits.org/event/ask-the-expert-series-consumer-trends-in-bevalc-on-and-off-prem/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240717T120000
DTEND;TZID=America/New_York:20240717T130000
DTSTAMP:20260513T142634
CREATED:20240913T174924Z
LAST-MODIFIED:20240917T180540Z
UID:10000433-1721217600-1721221200@distilledspirits.org
SUMMARY:Ask The Expert Series: Operating Efficiently and Cost-Effectively: ENERGY STAR Certified Distilleries
DESCRIPTION:Ask The Expert Series: Operating Efficiently and Cost-Effectively: ENERGY STAR Certified Distilleries\nDate: July 17\, 2024\, 12-1pm EST \nAbout\n\nIn November 2023\, EPA recognized 8 distilleries for being the first to earn ENERGY STAR certification for superior energy performance! See the EPA press release here. \n\nWhy care about energy in your distillery?\nHow do you benchmark your energy performance?\nWhy do you want to be ENERGY STAR certified?\n\nJoin speakers from ENERGY STAR certified distilleries Brown Forman’s Jack Daniels Distillery and Westland Whiskey Distillery and the EPA Distilled Spirits Focus Lead about their whys\, experiences\, and the overall process for benchmarking your facility and certifying with ENERGY STAR.
URL:https://distilledspirits.org/event/ask-the-expert-series-operating-efficiently-and-cost-effectively-energy-star-certified-distilleries/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240701T120000
DTEND;TZID=America/New_York:20240701T130000
DTSTAMP:20260513T142634
CREATED:20240913T175438Z
LAST-MODIFIED:20240917T180704Z
UID:10000434-1719835200-1719838800@distilledspirits.org
SUMMARY:Ask the Expert Series: Elevate Your Brand: Inside The Tasting Alliance Wine & Spirits
DESCRIPTION:Ask the Expert Series: Elevate Your Brand: Inside The Tasting Alliance Wine & Spirits\nDate: July 1\, 2024\, 12-1pm EST \nAbout\n\nJoin The Tasting Alliance\, the pioneer of beverage competitions for over 40 years\, for an exclusive webinar tailored for DISCUS members. As the largest and longest-standing blind evaluation competition worldwide\, the Tasting Alliance prides itself on impartiality and rigorous judging standards\, trusted by the industry’s finest. This session will offer a deep dive into their upcoming October 5-6 Top Shelf. The Tasting Alliance will outline the entry process\, judging criteria\, and critical questions from brands interested in learning more. \nLearn about the unparalleled post-competition support the Tasting Alliance provides through extensive marketing efforts and the Tasting Alliance Advisors\, a network of esteemed spirits professionals to help accelerate brands who enter Tasting Alliance competitions. \nDiscover how participating in Tasting Alliance competitions can set your brand apart in a crowded market\, driving marketing initiatives and media success. \nDon’t miss this chance to propel your brand toward global recognition and success.
URL:https://distilledspirits.org/event/ask-the-expert-series-elevate-your-brand-inside-the-tasting-alliance-wine-spirits/
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240620T120000
DTEND;TZID=America/New_York:20240620T130000
DTSTAMP:20260513T142634
CREATED:20240913T180019Z
LAST-MODIFIED:20240917T180804Z
UID:10000435-1718884800-1718888400@distilledspirits.org
SUMMARY:Ask the Expert Series: Tips for Accessing Capital and Expertise
DESCRIPTION:Ask The Expert Series: Tips for Accessing Capital and Expertise\nDate: June 20\, 2024\, 12-1pm EST \nAbout\n\nInnovative entrepreneurs drive the distilled spirits industry forward. Yet\, entering the industry is difficult and requires more than desire and a great product. Capital and expertise are two critical components on the path towards success. \nWho provides capital? How do entrepreneurs access capital and financing\, and what do funders look for in an investment? How should entrepreneurs think about pitching to potential investors and large global producers? What are lessons learned and best practices…from founders who have successfully attracted investors? \nJoin speakers from Pronghorn\, an investment disruptor; Victoria Gabriel Agency with experience in bringing innovative brands to market and navigating the regulatory landscape; and IslandJon Distillery\, which has garnered notice and real investment from the industry’s leading investors in Black-led brands.
URL:https://distilledspirits.org/event/ask-the-expert-series-tips-for-accessing-capital-and-expertise/
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240613T120000
DTEND;TZID=America/New_York:20240613T130000
DTSTAMP:20260513T142634
CREATED:20240913T180349Z
LAST-MODIFIED:20240917T180954Z
UID:10000436-1718280000-1718283600@distilledspirits.org
SUMMARY:Ask The Expert Series: Authenticating Estate-Produced Whiskey: Pushing the Boundaries of Whiskey Craftsmanship
DESCRIPTION:Ask The Expert Series: Authenticating Estate-Produced Whiskey: Pushing the Boundaries of Whiskey Craftsmanship\nDate: June 13\, 2024\, 12-1pm EST \nAbout\n\nWhat is estate-produced whiskey…why is it important to the distilled spirits industry and sustainability…how can it support economic vitality…who does it? \nThe Estate Whiskey Alliance™ (EWA) organization\, established by the University of Kentucky in 2023\, is dedicated to promoting the virtues of locally sourced and estate-produced whiskey. Through member-led initiatives\, the EWA seeks to explore\, elevate\, and advocate for the principles inherent in whiskey crafted through estate production methods. \nIn this webinar\, you will learn: \n\nHow the Estate Whiskey Alliance organization brings together distillers\, farmers\, and universities that value and support estate whiskey production.\nExamples of EWA research and education.\nAuthenticating whiskey as locally sourced and estate produced through a trademark licensed Estate Whiskey Certified™ logo.\nHow you can get involved with the Estate Whiskey Alliance to support the mission of sustainable\, high-quality\, and transparent whiskey production.
URL:https://distilledspirits.org/event/ask-the-expert-series-authenticating-estate-produced-whiskey-pushing-the-boundaries-of-whiskey-craftsmanship/
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240521T120000
DTEND;TZID=America/New_York:20240521T130000
DTSTAMP:20260513T142634
CREATED:20240913T180720Z
LAST-MODIFIED:20240917T181041Z
UID:10000437-1716292800-1716296400@distilledspirits.org
SUMMARY:Ask The Expert Series: Unleashing E-Commerce's Potential for Beverage Alcohol Brands
DESCRIPTION:Ask The Expert Series: Unleashing E-Commerce’s Potential for Beverage Alcohol Brands\nDate: May 21\, 2024\, 12-1pm EST \nAbout\n\nJoin us for an insightful webinar discussion\, “Unleashing E-Commerce’s Potential for Alcohol Brands\,” with ReserveBar CEO\, Derek Correia\, as we explore the transformative impact of e-commerce within the alcohol beverage industry. \nIn an era where digital strategy is essential to market reach\, business intelligence\, and marketing optimization\, this chat will delve into how direct-to-consumer sales channels are reshaping the way beverage alcohol brands connect with their audience\, enhance consumer experiences\, and navigate the regulatory landscape. Derek Correia will shed light on the strategic advantages of e-commerce\, from data-driven insights to personalized marketing\, and discuss the challenges and opportunities for the beverage alcohol industry. \nWhether you’re a brand manager\, marketer\, or industry enthusiast\, this session will provide valuable insights on leveraging digital platforms to foster growth and innovation in the alcohol sector. Discover why e-commerce is not a sales channel\, but a crucial element in building brand loyalty\, driving depletions efficiently\, and staying competitive in this rapidly evolving market. \n 
URL:https://distilledspirits.org/event/ask-the-expert-series-unleashing-e-commerces-potential-for-beverage-alcohol-brands/
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240514T120000
DTEND;TZID=America/New_York:20240514T130000
DTSTAMP:20260513T142634
CREATED:20240913T181004Z
LAST-MODIFIED:20240917T181248Z
UID:10000438-1715688000-1715691600@distilledspirits.org
SUMMARY:Ask The Expert Series: Consumer Trends in BevAlc – What’s Ahead for the Summer & the Second Half of 2024
DESCRIPTION:Ask The Expert Series: Consumer Trends in BevAlc – What’s Ahead for the Summer & the Second Half of 2024\nDate: May 14\, 2024\, 12-1pm EST \nAbout\n\nJoin Thomas Paulson\, Director of Research and Business Development\, Placer.ai.\, as we look at how the consumer is engaging with the on-premise\, destination distilleries\, retail\, etc. channels across the country. \nPaulson will share insights about engagement patterns with BevAlc retail\, following a difficult 2023. He will also venture into consumer spending trends from a broader and holistic point of view—including tourism and destination distillers—in order to tee-up an outlook for the summer and the second half of 2024. \nPlacer is an analytics company that measures and dimensionalizes the sales funnel. It has large customer sets across Retail\, Consumer Packaged Goods\, Leisure & Hospitality\, and Events. Placer’s data product is the location of millions of mobile phone locations moving around the U.S. that are overlaid on top of every major POI—retailer\, restaurant\, shopping center\, movie theater\, resort\, music arena\, etc.
URL:https://distilledspirits.org/event/ask-the-expert-series-consumer-trends-in-bevalc-whats-ahead-for-the-summer-the-second-half-of-2024/
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240422T120000
DTEND;TZID=America/New_York:20240422T130000
DTSTAMP:20260513T142634
CREATED:20240913T181513Z
LAST-MODIFIED:20240917T181327Z
UID:10000439-1713787200-1713790800@distilledspirits.org
SUMMARY:Ask The Expert Series: Sustainable Closures? Can a stopper make a difference?
DESCRIPTION:Ask The Expert Series: Sustainable Closures? Can a stopper make a difference?\nDate: April 22\, 2024\, 12-1pm EST \nAbout\n\nCork is one of the materials of choice for stoppers of quality wines and spirits\, providing protection against oxidation while allowing for optimal oxygen transfer during aging. From a sustainability perspective\, cork is natural and 100% renewable. Cork is also biodegradable\, reusable\, and recyclable. However\, due to food safety concerns\, the incorporation of recycled materials in cork stoppers is mostly not applicable. \nSo\, can stoppers make a difference on carbon footprint or waste generation and management? \nThrough its innovative practices and highly sustainable methods\, Talis believes its cork closures have the least environmental impact amongst all alternatives.  Talis strives to maximize the use of cork by-product\, preserving this valuable resource and creating further benefits within the economy whenever feasible\, upholds the highest standards of quality and reliability in the industry.
URL:https://distilledspirits.org/event/ask-the-expert-series-sustainable-closures-can-a-stopper-make-a-difference/
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240228T120000
DTEND;TZID=America/New_York:20240228T130000
DTSTAMP:20260513T142634
CREATED:20240913T181825Z
LAST-MODIFIED:20240917T181415Z
UID:10000440-1709121600-1709125200@distilledspirits.org
SUMMARY:Ask The Expert Series: Tips & Tools for Facing Global Regulatory Compliance
DESCRIPTION:Ask The Expert Series: Tips & Tools for Facing Global Regulatory Compliance\nDate: February 28\, 2024\, 12-1pm EST \nAbout\n\nAlcoholic beverage regulations vary across the world\, creating complexity and challenges for compliance. Consumer inquiries about product content—from calories to ingredients and more—are frequent and open the door to regulatory challenges in providing this information. Labelling requirement changes are coming. With so many variables\, how can you enhance compliance and drive conversation with consumers? \nJoin speakers Erika Redaelli of Trace One\, Linda Lewis of Brown-Forman\, and Jimmy Bookstore of Bacardi\, as they share practical ways to improve alcoholic beverage regulatory compliance. \nThey will focus on the topics below and take questions. \n\nHow labelling changes impact the alcoholic industry\nWhat are the main changes to anticipate for the US market and other global markets\nHow technology can help you deal with regulatory challenges
URL:https://distilledspirits.org/event/ask-the-expert-series-tips-tools-for-facing-global-regulatory-compliance/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240206T120000
DTEND;TZID=America/New_York:20240206T130000
DTSTAMP:20260513T142634
CREATED:20240913T182139Z
LAST-MODIFIED:20240917T181458Z
UID:10000441-1707220800-1707224400@distilledspirits.org
SUMMARY:Ask The Expert Series: Digital Brand Engagement via Connected Packaging
DESCRIPTION:Ask The Expert Series: Digital Brand Engagement via Connected Packaging\nDate: February 6\, 2024\, 12-1pm EST \nAbout\n\nIn today’s increasingly competitive environment\, creating and delivering unique and compelling brand messaging is more important than ever.  Join subject matter experts from Avery Dennison and Cellr as they discuss strategies and tactics that utilize connected packaging in leveraging your products as a direct communication channel for more personalized experiences that drive brand loyalty. \nTopics for Discussion: \n\nJoining the physical and digital – what does that really mean?\nCreating compelling brand messaging utilizing on-bottle digital triggers.\nUsing data analysis to amplify your customer experiences via atma.io\nSupercharging consumer engagement and loyalty via global connected product strategies.\nCreating a return on investment through spending on connected packaging.
URL:https://distilledspirits.org/event/ask-the-expert-series-digital-brand-engagement-via-connected-packaging/
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