Archives for: Timeline Stories

October 10, 2023
Timeline Stories October 10, 2023

The Department of Transportation (DOT) co-sponsored with DISCUS the national “Know Your Limits” campaign, which included the distribution of millions of wallet cards explaining blood alcohol concentrations.

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October 10, 2023
Timeline Stories October 10, 2023

DISCUS partnered with the National Football League (NFL) for several consecutive seasons to co-sponsor national TV and radio messages helping parents educate young people about alcohol. The award-winning broadcast ads […]

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October 10, 2023
Timeline Stories October 10, 2023

DISCUS kicked-off a national public service advertising campaign encouraging adults who choose to drink to do so responsibly. These messages appeared in virtually every kind of print media including national […]

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October 10, 2023
Timeline Stories October 10, 2023

New DISCUS Logo unveiled

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Timeline Stories October 10, 2023

Three organizations – the Bourbon Institute, the Distilled Spirits Institute and the Licensed Beverage Industries, Inc. – merged to form the Distilled Spirits Council of the United States (DISCUS).

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