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Ask the Expert Series: Turning PDPs into Revenue Drivers for Spirits Brands
Ask The Expert Series: Turning PDPs into Revenue Drivers for Spirits Brands
Date: March 12, 2026, 1-1:30 pm EST
About
As spirits consumers increasingly discover and buy brands online, the Product Detail Page (PDP) has become, more than a compliance requirement and is now a critical lever for driving depletions and case movement through retail eCommerce. Hear from Deborah Brenner, CEO of BevAlc360 – a NEW PDP storytelling and syndication retail media platform for beverage alcohol – as she highlights how both craft distillers and larger suppliers can use better PDP content to increase sales through three‑tier retail and marketplace partners. Check them out at BevAlc360.com!
