Events

Ask The Expert: Closing the Last Mile Turning Alcohol Demand into Retail Sales Date:  June 11, 2026, 1-2:00 pm EST About Alcohol marketing is at a turning point. Consumers are drinking differently, shopping differently, and engaging with brands in ways that don’t align with traditional playbooks. Moderation trends — including the rise of mixed consumption […]

Ask The Expert Series: Getting your Story told from Distributor to Retailer Date:  May 21, 2026, 1-2:00 pm EST About Tired of getting picked up by a distributor and then never seeing your brand appear on the shelves they've promised? Hear from our friends at Learn Brands and Revivalist Gin on how to best ensure […]

Ask The Expert Series: Direct to Consumer Shipping of Spirits in 2026 - What's New and What's Next Date:  May 7, 2026, 1-2:00 pm EST About The State Legislative sessions for 2026 have mostly wrapped up. Hear from DISCUS' Senior Vice President and Head of State Government Relations, alongside our friends from UPS on what […]

Ask The Expert Series: Turning PDPs into Revenue Drivers for Spirits Brands Date:  March 12, 2026, 1-1:30 pm EST About As spirits consumers increasingly discover and buy brands online, the Product Detail Page (PDP) has become, more than a compliance requirement and is now a critical lever for driving depletions and case movement through retail […]

Ask The Expert Series: Conference Preview: Building a Brand from Scratch Date:  February 12, 2026, 1-1:30 pm EST About In a sneak preview of his session at the upcoming DISCUS Conference, Tom Maas, inventor of RumChata, will discuss the secrets to consider when introducing a new product. Tom will also give a preview of his […]

From Port to Shelf: How Tariffs Are Impacting Wine and Spirits Wholesalers and Retailers Date: November 13, 2025, 1-2pm EST About Join us for a discussion about the economic and logistical impact of tariffs on wine and spirits wholesalers, importers and your local liquor store. This panel brings together experts and members from the Wines and […]

Ask The Expert Series: Bottling Sustainability: Reimagining Packaging for Spirits & Wine  Date: November 6, 2025, 1-2pm EST About Packaging now drives 30–70 % of a beverage’s total carbon footprint—so the choices you make are no longer just cosmetic, they’re strategic. In this one-hour DISCUS webinar, Eastman sustainability lead Holli Alexander will unpack today’s spirits-and-wine […]

Ask The Expert Series: Behind the Label: What Whisky Drinkers Value vs How Distilleries Deliver Date: October 23, 2025, 1-2pm EST About Transparency, consistency and storytelling matter to whisky fans, but delivering on those expectations isn’t always easy. This webinar brings both sides together for a fascinating discussion that explores how consumer perceptions connect with […]

Ask The Expert Series: Fact vs Fiction: Direct to Consumer Spirits Shipping Demystified Date: October 16, 2025, 1-2pm EST About Direct to Consumer shipping of spirits is a hot topic in the spirits industry these days and DISCUS has been getting a lot of questions from Members and Non-Members about where we’re at, where we’re […]

Ask The Expert Series: Duty Drawback: The Secret Ingredient for Distilled Spirits Profitability Date: September 25, 2025, 1-2pm EST About Join Alliance CEO Anthony Nogueras, LCB, and Director of Business Development Jedd Lancaster for an insider’s look at how distilled spirits companies can recover significant dollars through duty drawback. This session will explain how federal […]